APEX Conversion System: Complete Solution for Actual Agency

APEX CONVERSION SYSTEM

Complete Solution for Actual Agency

A scientifically proven, market-tested strategy for Tech PR growth, combining strategic positioning, message testing, and targeted outreach to deliver predictable results.

CURRENT CHALLENGES

Actual Agency's Situation

  • Declining organic search traffic due to AI/SEO changes
  • Need for a coherent lead generation system
  • Brand requiring refresh and revitalization
  • Need for systems Michael "doesn't have to manage himself"

Market Requirements

  • High-value client focus ($120k+ per year engagements)
  • Quality over quantity in lead generation
  • Effective diagnostic tools as lead magnets
  • September launch timeline for new initiatives

RESEARCH-ALIGN-MONETIZE (RAM) FRAMEWORK

Our scientifically proven approach combines three essential phases to deliver predictable results for Tech PR growth.

1

RESEARCH

  • Market Analysis: Tech PR sector targeting
  • Client Profiling: $120k+ engagements
  • Competitor Assessment: Positioning strategy
  • Diagnostic Tool: Strategy development

Powered by: WAR TABLE

Strategic positioning and foundation building

2

ALIGN

  • War Table: Strategic positioning
  • Message Testing: 35+ variations
  • Blacksmith: Content authority engine
  • Tech PR: Authority framework

Powered by: PERFECT ADS + BLACKSMITH

Message testing and authority content creation

3

MONETIZE

  • LinkedIn: Profile optimization
  • Campaigns: Multi-layer activation
  • Blacksmith: Content for lead generation
  • Conversion: Diagnostic tool integration

Powered by: LINKEDIN OUTREACH + BLACKSMITH

Targeted outreach and content-driven leads

SYSTEM COMPONENTS

WAR TABLE: Strategic Foundation

Key Components

  • Strategic positioning workshops for Tech PR
  • Brand differentiation strategy
  • Competitive analysis and positioning
  • Target audience segmentation for $120k+ clients

Benefits for Actual Agency

  • Clear differentiation from competitors
  • Compelling messaging that resonates with Tech PR clients
  • Strategic foundation for all marketing initiatives
  • Weekly positioning workshops with expert guidance

PERFECT ADS: Message Testing

Key Components

  • 35+ pain point variations testing
  • 35+ headline testing variations
  • Long-form content optimization
  • Graphics and visual testing

Benefits for Actual Agency

  • Scientifically validated messaging for Tech PR
  • Data-driven insights on what resonates with your audience
  • Message optimization for all marketing channels
  • Integration with diagnostic tool messaging

BLACKSMITH: AI Social Media Engine

Key Components

  • AI content generation engine
  • Brand-matched visual creation
  • Automated publishing schedule
  • Industry trend monitoring

Benefits for Actual Agency

  • Build authority without time investment (10+ hours saved/week)
  • Consistent, on-brand content that builds trust
  • Promotion of diagnostic tools through strategic content
  • The content team of Gary Vee without the matching budget

"Your content strategist, copywriter, designer, and social media manager — all in one AI engine."

LINKEDIN OUTREACH: Targeted Lead Generation

Key Components

  • LinkedIn profile optimization
  • Multi-layer campaign structure
  • Targeted high-value prospect outreach
  • Connector network development

Benefits for Actual Agency

  • 30% connection rate with qualified prospects
  • 30% reply rate for engaged connections
  • Focused on $120k+ client acquisition
  • Relationship-driven approach for Tech PR firms

DESIRED OUTCOMES

Business Results

  • Predictable lead generation system
  • Quality over quantity ($120k+ clients)
  • Effective diagnostic tools driving conversions
  • Established authority position in Tech PR

Personal Benefits

  • A coherent system you don't have to manage yourself
  • Time savings through automation and management
  • Peace of mind with expert guidance and support
  • Focus on serving clients rather than finding them

IMPLEMENTATION TIMELINE

Aligned with your September launch goal:

Month 1: Foundation & Strategy

September 2025

  • Discovery documents completion
  • War Table strategic positioning
  • Brand & messaging audit
  • Diagnostic tool strategy

Months 2-3: Testing & Activation

October-November 2025

  • Perfect ADS message testing
  • Blacksmith setup and activation
  • LinkedIn profile optimization
  • Initial campaign preparation

Months 4-6: Optimization & Scaling

December 2025-February 2026

  • Full campaign activation
  • Ongoing optimization and refinement
  • Performance analysis and scaling
  • Strategy adjustment based on results

INVESTMENT OPTIONS

Choose the package that best fits your needs and budget:

STARTER PACKAGE

$499/month

Entry-level positioning

  • War Table strategic positioning
  • Brand positioning audit
  • Monetization audit
  • Blacksmith Lite (content without posting)
  • Weekly War Table access
  • No Perfect ADS testing
  • No LinkedIn outreach
  • No automated posting

Payment Option:

$499/month

STRATEGIC FOUNDATION

$6,800

Foundation & strategy

SAVE 25%

  • War Table strategic positioning
  • Perfect ADS system testing
  • Diagnostic tool integration
  • Weekly War Table sessions
  • Unlimited Slack support
  • LinkedIn outreach (optional add-on)
  • Blacksmith content (optional add-on)

Payment Options:

$6,800 one-time payment

or $3,000 setup + $800 × 5 months

BEST VALUE

COMPLETE SOLUTION

$15,000

Full implementation & management

SAVE 40%

  • War Table strategic positioning
  • Perfect ADS system testing
  • LinkedIn profile optimization
  • Multi-layer outreach campaigns
  • Blacksmith content engine
  • Diagnostic tool integration
  • 6 months full management
  • Weekly War Table sessions

Payment Options:

$15,000 one-time payment

or $5,000 setup + $1,800 × 6 months

$2,500/mo management after initial period

All Packages Include:

  • Diagnostic tool integration consulting
  • Unlimited Slack channel support
  • Tech PR industry specialization
  • High-value client targeting ($120k+)
  • War Table group workshops
  • Regular performance reporting

Ready to Transform Your Tech PR Lead Generation?

"A coherent system you don't have to manage yourself"

Next Steps:

  1. 1 Select your preferred investment option
  2. 2 Complete the discovery documents and kickoff
  3. 3 Begin War Table sessions while we prepare your strategy
  4. 4 Launch your complete system for September activation